Western Societies And The Global Clothing Industry Essay

â€Å"Western societies socialise people to be excessive consumers and have materialist values.† Materialistic value orientation, or MVO, has negative effects on the well-being of one’s self and others. This has been particularly shown within Western Societies, especially in regards to fast fashion and the global clothing industry. Due to the adverse effects of MVO, many, who are aware and appear to care, have come up with various possible solutions to the problems MVO brings, some of which have been put into play. Evidence of Socialisation Western societies raise, surround and teach its people to have materialistic values and consume excessively. From a young age, children are exposed to and surrounded by the materialistic values of everyone around them, including in their own homes. They see that everyone has tvs, cars, landlines, cell phones, tablets, laptops, I-pods, closets filled with clothing and shoes. They watch and listen as people brag about having the latest trends and as whole new wardrobes are bought for the new year of school or a new outfit that is ‘definitely needed for an upcoming party’. These values are practically drilled into their psyches constantly as everywhere they go, everywhere they look various forms of advertisement work to persuade them to go shopping, causing social modelling (Kasser, T., Ryan, R. M., Couchman, C. E., Sheldon, K. M., 2004), (Keeley, J., 2010). Consequences of Socialisation Socialisation of materialistic values negatively affectsShow MoreRelatedThe World Wide Leading Political Ideology1170 Words   |  5 Pagesworld-wide leading political ideology, thus with it has brought about the idea of ‘western liberalism. â€Å"In the contemporary world the combination of the triumph of liberalism and globalisation has meant that cultural exchanges are occurring at extremely rapid rates and at very deep levels.†(Smith, El-Anis, Farrands 182). 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